Record Launch for Halo 3
Posted by Shane on Wednesday, September 26, 2007 at 9:14 pm
Microsoft announced its first day sales of Halo 3 at $170 million. This tops Halo 2’s launch of $125 million and the Spiderman 3 weekend movie launch at $151 million. With a retail pricepoint of $60, this works out to 2.83 million units sold.
“Halo 3 has become a pop-culture phenomenon,” said Shane Kim, corporate vice president of Microsoft Game Studios. “Not only is Halo 3 setting sales records, it’s also redefining entertainment. Within the first 20 hours alone, we’ve seen more than a million Xbox LIVE members come online to play Halo 3 – that makes September 25 the most active Xbox LIVE gaming day in history.”
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