| I'm tired of the old "names don't matter!" canard. It's a little thing called marketing, folks--like it or not, people judge things somewhat based on what they're called and how they look. It isn't the only criterion by any means, but it's definitely in there. And it's naive to think that it doesn't change things. If you don't think so, answer me this--would you be as comfortable eating at McDonald's if they introduced a new product called the Turdburger and changed the spokesclown's name to Hitler McRapist? |