 12-13-2009, 05:10 PM | #1 |
| The Bee's Knees Join Date: Jun 2006 Location: The land of rain and trees (Oregon) Gender:  Posts: 29,755 Thanks: 1,649 Thanked 5,701 Times in 2,581 Posts | Report Shows Sony Still Loses About $40 on Each PS3 Sold
Report Shows Sony Still Loses About $40 on Each PS3 Sold Quote: 
A new teardown analysis by iSupply shows that Sony is still losing about $40 with every PlayStation 3 they sell, although that's considerably down from the $250 they were losing with each console when it first launched three years ago (via CNET).
iSupply's report shows that a current PS3 Slim costs Sony $336.27 to manufacture, which is down nearly $500 from the $805 it cost Sony to produce a PS3 when it first launched. So even at the lower price point of $299, Sony is losing only $37 per console (rounded out to about $40 after factoring in marketing, box costs, and other expenses).
"In light of these factors, the PlayStation 3 probably is already at or near the tipping point for profitability," iSuppli's Andrew Rassweiler concluded.
The biggest reduction in costs for Sony comes from switching from 65nm conductors to more power-efficient 45nm conductors. And the most expensive component in the PS3? That remains the Blu-ray drive, which costs $66 each. Good thing they won that format war, huh? | Well, that's certainly better than it was before. |
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