LITTLE LEAGUE BASEBALL GAMES
May 10, 2001

NewKidCo has entered into a worldwide multi-year, multi-platform deal with Little League Baseball to launch four video game titles targeted toward 6-14 year olds in 2002.

"This is a home run,'' said Hank Kaplan, CEO of NewKidCo. "We are thrilled by the opportunity to work with Little League Baseball to bring the excitement of new 3D and interactive technologies to millions of kids who love their all-time favorite sport. We are confident that our long-term relationship with Little League Baseball will produce future titles that will appeal to new generations of Little Leaguers in the U.S. and the world."

V. Jud Rogers, Little League's Director of Marketing and Public Relations, said, "What attracts us to NewKidCo is that their entire focus is on products that appeal to younger video game enthusiasts, allowing children to enjoy baseball in an interactive environment."

NewKidCo will utilize the Little League logos and the nine baseball characters in authentic games with Little League Baseball rules and regulations.

The first two titles will be released for PlayStation and Game Boy Advance in the spring of 2002, just as Little Leaguers are warming up for the 2002 season. Subsequent titles will be for the GameCube and PlayStation 2.