BLOCKBUSTER EXPANDS LINEUP
May 13, 2002

Blockbuster has announced plans to increase its video game focus. Beginning Memorial Day weekend, over 4300 stores nationwide will be revamped with a new look and more space for PS2, Xbox, Gamecube, and GameBoy Advance games. This will include rental, retail, and previously played selections.

"Blockbuster's goal is to become the leading one-stop location for gamers who want to buy or rent their games," said Nick Shepherd, executive vice president and chief concept officer for Blockbuster Inc. "We have a brand that is already highly associated with games, the marketing ability, a large network of stores and an extensive database of millions of active gamers. We believe that we have developed unique rental and retail offerings that will allow us to achieve our goal."

To kick off the remodeling, the company will launch a "Rent it! Like it! Buy it!" program that will allow gamers to get $5 off some games they buy after a rental. Additionally, during the summer, gamers can rent an unlimited number of games (up to two at a time) for $19.99 per month. Finally, June 24 through Labor Day will be All Week Long rental week.

Discuss: Anything | GameBoy Advance | Gamecube | PS2 | Xbox | This article