SEGA SPORTS + ESPN
May 9, 2002

Sega and ESPN have signed a multi-year deal that will allow Sega to use ESPN's presentation features in the Sega Sports lineup of games, starting with the 2K3 series.

"Building upon the strongest foundation possible -- our world renowned Sega Sports franchises -- this relationship helps solidify our commitment to authenticity by continuing to bring the Sega Sports gaming experience closer to the true experience of the sport," said Peter Moore, president and COO, Sega of America. "With the unique features and the additional sports expertise that ESPN will infuse into our games, we expect to continue to set the standard for authenticity when it comes to sports simulation video gaming."

"ESPN and Disney Interactive are pleased to be working with SEGA Sports to push sports video gaming to the next level," said George Bodenheimer, president, ESPN. "ESPN's mission is to serve sports fans in every way possible, and working closely with Sega Sports' outstanding product gives us a significant advantage in the video game arena."