EA SUPPORTS MART ACTIONS
September 8, 2000

Electronic Arts today released a statement of support for retailers who support the industry's rating system on games following the announcement by Kmart, Wal-Mart, and other mass merchandisers that they would require proof of age before selling video games rated "Mature" by the Entertainment Software Ratings Board.

"While M-rated games are a very small percentage of EA's portfolio, we applaud the decision by retailers to enforce the ESRB rating system," said Electronic Arts CEO Larry Probst.

"The ESRB rating system provides game fans and parents a clear and useful tool for evaluating content when they purchase interactive entertainment. The decision by these retailers to support that system -- to require proof of age when buying M-rated games -- adds another layer of clarity and protection."