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RUGRATS GAMES TOP $100
MILLION
October 9, 2000
The Rugrats video game franchise now exceeds
$100 million at retail, placing it among the strongest kids'
franchises available. THQ also announced that the company
is the #1 publisher in the children's game category, with
48% of total children's game sales according to NPD TRST data.
"Our first game developed especially for kids,
'Rugrats Search for Reptar' for PlayStation, helped pave the
way for the kids' video game market on PlayStation back in
November of 1998," stated Alison Locke, Executive Vice President,
North American Publishing, THQ. "Since then, we have built
a comprehensive library of childrens' video games, that includes
Scooby-Doo, Power Rangers, 'The Little Mermaid' as well as
an extensive line of Rugrats adventures including three more
for the 2000 holiday season."
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