Playboy Game
December 11, 2002

Playboy Enterprises today announced a global licensing deal with ARUSH Entertainment in conjunction with Groove Games to develop a set of games for multiple platforms.

"We're delighted to work with ARUSH and Groove to develop this game and provide the Playboy audience with a new and exciting way to interact with our brand," said Alex Vaickus, President of Global Licensing, PEI. "This deal marks Playboy's entry into the video game category and is a significant breakthrough for us as we expand the licensing of our brand in the entertainment arena."

The first game will be available for PC, PS2, and Xbox in 2004, and "This unique new game based on the incredibly popular Playboy brand will enable game players to become their own Hugh Hefner," commented Jim Perkins, president and CEO, ARUSH Entertainment. "This will be a fun, exciting experience that will challenge players to build their own virtual Playboy empire and live the fantastic Playboy lifestyle, appealing to video game enthusiasts and Playboy fans worldwide."