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PSONE LAUNCHES
September 19, 2000
Sony Computer Entertainment America announced
the release of its newly-designed, compact version of the
PlayStation, branded PS one. PS one is at more than 20,000
stores today for a suggested retail price of $99.
Incorporating the same functionalities and technology
of the original PlayStation, PS one is approximately one-third
the size of the PSX. The introduction of this new model will
replace the original PlayStation design and include a DualShock
analog controller.
"Historically, no videogame system has achieved
in sales what Sony Computer Entertainment has accomplished
with the PlayStation game console," said Edward Williams,
industry analyst with Gerard Klauer Mattison & Co., Inc. "Robust
PlayStation sales have continuously demonstrated the company's
ability to drive consumer demand and grow the overall market
for game consoles and computer entertainment."
"On the heels of the PlayStation 2 launch in
March, Sony Computer Entertainment has already confirmed shipments
of more than a quarter million PS ones in Japan since its
launch on July 7th, which is almost the same as the first
month's shipment of PlayStation units when the game console
originally launched five years ago," said Jack Tretton, senior
vice president, Sony Computer Entertainment America Inc. "Additionally,
PS one is the second best-selling system in Japan, just behind
PlayStation 2, confirming that this new product continues
to expand the PlayStation business overall by representing
a new lifestyle choice for many new consumers."
PS one supports the existing PlayStation software
catalog of more than 800 titles currently on the market, and
the more than 150 additional titles currently under development
to be released by year-end.
"With its portability and affordable price,
the PS one will satisfy the strong demand retailers continue
to experience for the PlayStation business, without cannibalizing
future purchasers of the PlayStation 2," noted Tretton. "With
the introduction of PS one, we are confident that we will
be the first and only company in the marketplace to maintain
and manage two successful platforms."
Next srping, a specially designed 4 inch color
TFT LCD monitor will be released for the PS one. Specifics
on exact release date and pricing are not available at this
point.
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