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BLOCKBUSTER PS2
October 19, 2000
Beginning October 26th, Blockbuster will offer
PS2 hardware and software for rental in participating U.S.
Blockbuster stores. In addition, there will be a daily PlayStation
2 sweepstakes giveaway through November 30th. Blockbuster
stores will also be carrying an exclusive $20 PS2 special
edition Blockbuster GiftCard.
"The PlayStation 2 giveaway is Blockbuster's
way of showing that we are the ultimate location for interactive
media enthusiasts, both in-store and online," said Steve Lundeen,
vice president of interactive merchandising for Blockbuster.
"Those winning the units will receive them soon after the
nationwide release on October 26th.
"We have always tried to be a leader in the
'try before you buy' game rental category," said Lundeen.
"Before spending up to $300 on a console or $50 for a software
title, gamers can try it for five days for a small fee. Like
our movie rentals, it represents a strong in-home entertainment
value."
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