SHREK BOX
FEBRUARY 6, 2001

TDK Mediactive announced the company's first game for Xbox will be based on DreamWorks Pictures computer animated comedy, Shrek, which opens nationwide on May 18. The game is one of the first-wave Xbox titles scheduled for a fall 2001 launch. TDK Mediactive recently announced a worldwide, five-year licensing agreement with DreamWorks to develop Shrek games.

"TDK Mediactive is excited to be part of the first wave of the Xbox experience, especially with such a high-profile license. Shrek is a great video game character," remarked Vincent Bitetti, CEO of TDK Mediactive. "This is our first future-generation console title announcement and we couldn't be more pleased with the support we have received from DreamWorks and Microsoft in this endeavor."

Once upon a time, in a far away swamp, there lived an ornery ogre named Shrek, whose precious solitude is suddenly shattered by an invasion of annoying fairy tale creatures. There are blind mice in his food; a big, bad wolf in his bed; three little homeless pigs; and more, all banished from their kingdom by the evil Lord Farquaad. Shrek cuts a deal with Farquaad and sets out to rescue the beautiful Princess Fiona to be Farquaad's bride.

TDK Mediactive will work with DreamWorks to create new storylines and characters to appear in the Xbox title. Character and world-object models from the film will be available in standard 3D-modeling format for expression onto Xbox.

"DreamWorks is pleased to be part of this landmark product launch," commented Brad Globe, Head of DreamWorks Consumer Products. "TDK has demonstrated a tremendous creative vision for Shrek and we are excited to work with them."

TDK Mediactive has engaged Canadian developer Sandbox Studios as its development partner for Shrek Xbox.