HASBRO TO DEVELOP FOR X-BOX
March 10, 2000

Hasbro Interactive today announced its support of Microsoft's X-Box, saying that it plans to develop several of its game franchises for the new console.

"X-Box is going to help make interactive game-playing very broad-based, attracting more consumers with new and diverse entertainment interests to our industry," commented Hasbro Interactive President Tom Dusenberry. "Our all-family approach to interactive games, with something for every member of the household, positions us well to capitalize on and help fuel the further broadening of interactive game-playing."

Hasbro Interactive is planning six to eight games to coincide with X-Box's release, some based on Hasbro Interactive properties, others on licensed properties and new content.

"We're particularly excited about the planned internet capability of X-Box and will leverage game players' expanded living room access to the internet with multiplayer versions of our games," added Dusenberry. "In the living room and via the internet, interactive games will increasingly be a social experience."