MICROSOFT TO SPEND BIG
July 27, 2000

Microsoft is significantly larger than Nintendo, Sega, and Sony combined. As a result, we all knew that money would play a big factor in its X-Box, much like what happened with the PSX when Sony was the largest company in the gaming world.

Microsoft has strengthened that belief by stating that it will spend half a billion dollars to market the launch of the X-Box, which will be the biggest launch in the company's history. This marketing budget would be spread out over the first 18 months and is expected to pave the way to strong footing for Microsoft in the console market.

X-Box's marketing budget will be backed by powerful hardware and impressive third party support totalling over 200 developers thus far.