XBOX DEVELOPERS
September 20, 2000

Many of the world's top game developers and publishers today demonstrated the momentum that is building around the launch of Microsoft's Xbox by announcing their intent to create and publish games for the new platform. More than 150 companies from around the world pledged their support a full year ahead of the Xbox launch.

The announcement took place hours before the start of the Tokyo Game Show, which begins Sept. 22 in Japan, where more Xbox publisher announcements are forthcoming.

"The best game developers are flocking to Xbox earlier and in greater numbers than they have with any previous gaming system," said Robbie Bach, senior vice president of the Games Division and chief Xbox officer (CXO) at Microsoft. "This massive list of high-quality developers gives gamers an indication of the super-exciting games they can expect on Xbox. It also demonstrates the excitement within the gaming industry for Xbox."

"If gamers think Xbox couldn’t get any more exciting, they better hold on," Bach said. "We have several additional announcements in the works that will excite them even more. Gamers haven't seen anything yet."

Along with announcing the supporting game companies, Microsoft today unveiled the Xbox logo. The three-dimensional logo was designed to exude three key messages: powerful technology, an exhilarating experience and fresh, inventive gameplay.

"We wanted the logo to convey the newness and excitement of Xbox — to let gamers know they will enter a new world," said John O'Rourke, director of Xbox marketing at Microsoft. "One pack of skateboarders who recently saw the logo said they wanted to plaster it on their boards. That’s what I call acceptance."

X-Box Logo
List of Developers