CANADIAN LAUNCH PLANS
August 17, 2001

Microsoft Canada announced its launch plans for the Xbox. The system will hit Canada on November 8th with an MSRP of $459.99 Canadian (US$298) with 15-20 titles available at launch.

"Xbox, the most powerful and easiest game platform to design for, allows game designers to finally realize their true creative visions for games," says Ryan Mugford, Marketing Lead - Xbox, Microsoft Canada. "The combination of power and creative talent means that on November 8th and beyond, Canadian consumers will experience a new level of game play."

"We are overwhelmed by the interest from our consumers who have been eagerly awaiting the launch of Xbox in Canada," says Jim Tyo, Electronic Boutiques' recently appointed VP of Canadian Operations. "Microsoft will help drive growth in this competitive industry with Xbox. Its future-generation features and price point will offer gamers significant value. We are thrilled to be partners with Microsoft to launch this exciting new system into Canada."